Tuesday, November 06, 2007

Nayi packet mein cheez purani...

You would exclaim the same too after you picked up a copy of the so called 'New improved Femina' magazine.

The Ads of course announce a different story about the mag.I must admit that the ads are something different, they portray 'Women with substance' to quote a cliche.

I have no complaints with the ads, they serve the purpose and make you spend for the magazine to find out whether it really is what its advertisements claim.One look at it and you know that its the same old recycled nonsense about how and why the only occupation for women should be to preen themselves and their cooking skills for men.

All right, they portray a lot of woman in the mag...now where is the substance you ask? Of course its the advertisement brochures which occupies almost 40% of the mag... so if you want glamour with advertisements or your simply bored with the rusty look of the purposeful free ads newspaper booklet pick up a femina mag...

They should consider putting a disclaimer on the mag stating that 'Conformity with the ads shoud not be expected and is not regretted'.

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